In the booming digital economy, online marketplaces and gig platforms are the new town squares. They connect millions of users for everything from freelance work and home services to e-commerce. But with this incredible opportunity comes a fundamental challenge: trust. How do you ensure the person on the other side of the screen is who they say they are? How do you protect your users, your platform, and your reputation?
The answer lies in building "Trust as Code." By embedding robust, automated verification directly into your platform's DNA, you can create a secure environment where users transact with confidence. Manually checking credentials or juggling multiple verification vendors is slow, inefficient, and doesn't scale. The future is a single, powerful API to verify anything.
Here are five essential verification checks every online marketplace needs to implement today.
This is the bedrock of platform safety. Identity verification confirms that a user is a real person and helps you comply with critical regulations like Know Your Customer (KYC) and Anti-Money Laundering (AML), which are often mandatory for processing payments.
For any marketplace involving in-person services—like ridesharing, home repairs, tutoring, or caregiving—background checks are non-negotiable. They are a critical tool for user safety and risk mitigation.
Is that "certified" electrician on your platform actually certified? Does that online therapist hold a valid license to practice? On skill-based marketplaces, the provider's qualifications are their currency. Verifying them is paramount.
On professional networks and B2B freelance marketplaces, a user's work history is a key part of their profile and credibility. False claims about past experience can mislead users and devalue your platform.
If your marketplace serves business clients or features businesses as sellers, you need to verify the company itself. Know Your Business (KYB) is the corporate equivalent of KYC and is just as critical for compliance and risk management.
Managing these five checks might seem daunting, especially if it means integrating and maintaining five different vendors. This is where a unified, API-first approach becomes a game-changer. A platform like verification.services.do consolidates all these capabilities into one simple integration.
You can verify anything—from identity and background to professional licenses and employment history—with a single API. Our AI agents orchestrate the entire workflow across a global network of data providers, so you don't have to.
Here’s how simple it is to initiate a check with a few lines of code:
import { Client } from '@do-sdk/client';
// Initialize the .do client with your API key
const aido = new Client({ apiKey: 'YOUR_API_KEY' });
// Run an identity verification workflow
const verification = await aido.services.verification.run({
type: 'identity',
provider: 'veriff',
person: {
firstName: 'Jane',
lastName: 'Doe',
email: 'jane.doe@example.com'
},
callbackUrl: 'https://yourapp.com/webhooks/verification_status'
});
console.log('Verification initiated:', verification.id);
// Expected output: Verification initiated: ver_123abc456def789
Once the check is complete, we send a secure notification to your callback URL (webhook), so your application can react in real-time.
In the digital marketplace, trust isn't just a feature; it's the foundation your entire business is built on. By automating these five essential verification checks, you protect your users, reduce risk, and create a scalable, secure, and trustworthy platform.
Ready to automate trust and safety? Explore the API at verification.services.do and start verifying anything, instantly.